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Napapijri's journey from makers of travel bags to an authentic lifestyle brand spans almost four decades.
From the meaning of its name, to the iconic Norwegian flag, Napapijri's original inspiration came from the timeless appeal of polar expeditions.
To this day, collection after collection, the brand strives to capture the essence of exploration as a cultural and aesthetic experience through a distinct style applied to functional apparel.
A journey across seasons, cultures, and landscapes.
Named after the Finnish term for the Arctic Circle, Napapijri tracks its origins in the late 1980s in Aosta as a family-run, pioneering brand specialising in technical backpacks and bags designed for discerning travelers. Drawing inspiration from polar explorers, Napapijri utilised waxed cotton canvas, known for its durability and weather resistance. This choice of fabric set the tone for the brand's future in material research.
As the new decade dawned, Napapijri's innovative spirit led to an expansion into apparel. The brand applied its technical expertise while introducing its distinctive style that set it apart from conventional sports brands.
This year marked the birth of the iconic Skidoo Anorak. With its unique blend of patches, colours, and the emblematic Norwegian flag, it quickly catapulted Napapijri into urban fashion circles.
By the mid-90s, Napapijri had positioned itself at the center of a rich network of contemporary adventurers, environmental advocates & cultural explorers. Through these collaborations, the brand consolidated its presence in the world of exploration and developed its unique point of view on cultural and environmental issues.
In a bold move towards sustainability, Napapijri implemented its 'No Fur, No Down' policy. This significant shift saw the brand stop using both animal fur and down in its products.
Napapijri introduced innovative alternatives: eco-fur, made of synthetic Kanecarbon® fibers, and THERMO-FIBRE™, an advanced insulating filling.
Continuing its trajectory of innovation and sustainability, Napapijri launched the groundbreaking Circular Series. This collection introduced the world's first 100% recyclable, 100% mono-material jackets, setting a new standard in circular fashion.
In the 2020s, Napapijri embarked on a journey of elevation through deliberate style exercises that resonated with increasingly diverse audiences. By forging strategic collaborations, the brand focused on exploration and rediscovery of its historic design codes, reinterpreting them for the contemporary public. These partnerships became catalysts for community building, allowing Napapijri to honor its heritage while establishing meaningful connections with new generations of cultural adventurers who value both authenticity and innovation.
Our latest collections at a glimpse
From iconic materials such as Cordura® and waxed cotton canvas, to regenerative materials with a lower environmental impact such as RWS Wool and Good Earth Cotton® , all of our collections channel our commitment to outstanding materiality, performance, and functionality.
Innovation is deeply connected to our exploration roots. Always pursuing the path less taken, research pushes us to look for new techniques and materials that allow us to translate our authentic style into a sustainable vision.
We believe that sustainability is the new creativity, inspiring new ideas, paths, and innovation. This design philosophy guides our effort to reach 100% of materials from regenerative and responsibly sourced, renewable or recycled sources by 2030 through four strategic pillars: circularity, durability, traceability, and better-sourced materials.
DISCOVER MORE
The Napapijri Bulletin is a monthly editorial project that tells the extraordinary stories of extraordinary people. Cultural adventurers, friends of the brand, modern explorers: each month, The Bulletin celebrates those who dare to abandon the known maps to chart unexpected territories.
The Napapijri Bulletin is a monthly editorial project that tells the extraordinary stories of extraordinary people. Modern explorers, friends of the brand, cultural icons: each month, The Bulletin celebrates those who dare to abandon the known maps to chart unexpected territories.
The Napapijri Bulletin is a monthly editorial project that tells the extraordinary stories of extraordinary people. Modern explorers, friends of the brand, cultural icons: each month, The Bulletin celebrates those who dare to abandon the known maps to chart unexpected territories.
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